We worked together very closely with McDonald’s on their #VeranoEnMc campaign, which organized a variety of family-oriented activities in the country’s main beaches.

For several years now, Oxean Group has been creating and coordinating actions for #VeranoEnMc, but the challenge always renews itself: “We intended to generate high-impact actions that reflected the company’s strategic areas: quality of nutrition, sports, and branding,” explains Román Druchas, consultant.

parqa mc cominenzo 955x1024 - Another year creating and coordinating actions for McDonald’s Summer.
Verano en MC GanasdeDeporte Pinamar 04.01.2020 KB 55 e1582310031169 1024x517 - Another year creating and coordinating actions for McDonald’s Summer.

“The strategy involved generating content for each one of those areas through different actions. For example: we created a fully original theater play exclusively for McDonald’s, in different formats and versions, and tailored for different audiences. The play reflected those areas: it was interactive and encouraged people to move their bodies. It also included nutritional advice,” adds Druchas.

Verano en MC GanasdeMusica Pinamar 04.01.2020 KB 8 e1582310978506 1024x517 - Another year creating and coordinating actions for McDonald’s Summer.

In addition to the original theater play, we organized music shows, soccer clinics with top players, kite flying festivals and Red Cross CPR workshops.

Verano en MC GanasdeMusica Pinamar 04.01.2020 KB 94 1 1024x588 - Another year creating and coordinating actions for McDonald’s Summer.

To summarize, Oxean once again successfully fulfilled its role as general producer of the #VeranoEnMc campaign, centralizing its coordination and carrying out all actions planned.