mcdonalds 15 logo png transparent - Communication season: McDonald’s Summer

#VeranoEnMc is an institutional communication campaign that has become a classic in the Argentine coastal resorts.

Every year people expect to live a different experience with the brand, sharing family-oriented moments.

Last summer actions reflected the brand’s strategic values, with sustainability being one of the core values. With this in mind, we organized a number of activities on the beach, such as  family kite flying festivals and music shows..

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The campaign included workshops on safe and healthy food and Red Cross First Aid, as well as memory games.Mc verano 2019 oxean 6 1 1024x687 - Communication season: McDonald’s Summer
Sports are always a part of #VeranoEnMc:
sesoccer clinics were held under the direction of Fernando Cavenaghi and Evelina Cabrera. Over 1,500 people were registered to participate in both the Pinamar 10 K race and the family trek.

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As an institutional communication agency, we saw one of the main objectives met: the impact on social and other media was very positive and broadened the scope of the action.

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For Oxean, every #VeranoEnMc is an opportunity to turn McDonald’s Argentina’s institutional communication into an experience reaching an increasingly larger number of people.

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