Live streaming in internal communication has become one of the major trends in today’s communication landscape. Over the years, this format has established itself as a successful tool, widely consumed across the globe. With its own dynamics and style, it creates closeness and connection with the audience. Moreover, it has the advantage of connecting directly with each audience niche.
Therefore, it’s worth asking how to leverage the advantages of live streaming in businesses. Is it really possible? Is it sustainable from a production standpoint? What kind of content can it help promote within corporate communication? In this article, we explore the answers.
A format with global reach
All over the world, at any time and for all kinds of audiences, live streaming delivers its content. Since it is varied and innovative, it covers nearly every existing topic and reaches its audience by offering exactly what they’re looking for.
According to an article published by Demandsage, live streaming has become a global phenomenon:
More than 28.5% of internet users consume it weekly. The market is projected to reach $345 billion by 2030.
Furthermore, based on audience behavior, Gyre reports the following on its blog:
viewers spend 25.4 minutes per session, significantly more than with on-demand videos. Also, live videos generate 10% more engagement than pre-recorded ones.
These figures reflect the global impact and reach of this format.
Is it possible to use live streaming for internal communication?
Like any global phenomenon, its benefits and possibilities can also be applied to other contexts. One of these is internal communication within companies. What’s most interesting is that this is already an established format, one the audience is familiar with and engages with positively. This opens the door to adapting it in organizations seeking to innovate their internal channels.
However, it’s essential to think strategically: it’s not just about using a format because it’s trendy, but about defining what communication objectives we want to achieve.
How to implement it in internal communication
Once the decision to implement live streaming in the company is made, the production needs to be properly organized.
Key steps for live streaming production
- Select the hosts: This is a crucial step. They can either be people from within the company or external hosts. Choosing one or the other will depend on the available budget and the communication strategy to be followed.
- Decide whether it will be live or pre-recorded: This decision relates to how much control and oversight is needed over the content.
- Establish the tone, topics, and style of the live stream: It can be either formal or more fun and relaxed. Also, content needs to be planned, guests chosen, and so on.
- Choose the location, organize production, and design the set: Many factors come into play here. Some companies have in-house recording studios, while others outsource this service.
- Integrate this channel with existing ones: It’s essential to define the role this format will play alongside newsletters, intranet, or other corporate spaces.
Following these steps makes implementation clearer, more sustainable, and aligned with the overall communication strategy.
Advantages of live streaming for companies
When evaluating the benefits of live streaming in internal communication, it’s useful to consider the company’s profile and organizational climate.
In more informal companies, such as those in tech or retail, there tends to be greater openness to these types of formats. On the other hand, in more technical or formal sectors, like energy or finance, planning must be more thorough.
Additionally, the internal environment is key. Without a proper analysis or diagnosis, an interesting innovation could have a counterproductive effect. In all cases, managing timing is one of the most important factors in launching and implementing the project.
Main benefits for internal communication
- It’s a more authentic and human way to communicate.
- It encourages participation from internal audiences and fosters engagement.
- Its flexibility allows us to meet all kinds of communication needs.
- It gives us the opportunity to show the faces of the people in the company and give them a voice.
- It’s transgenerational; people of all ages consume this format, which is a major advantage.
- It can easily adapt to changes in content.
- Anyone can contribute to its production, building team cohesion and fostering a better work environment.
- Once aired, the content remains available.
- Most people are already familiar with this format and respond to it positively.
Examples of live streaming in internal communication
A common use is to broadcast annual results, project launches, or corporate celebrations. It’s also used for internal training, interviews with leaders, or live Q&A sessions with employees.
Each organization can tailor this tool to fit its unique style and objectives.
Live streaming production for employees
To ensure effective broadcasts, it’s important to take care of technical aspects like lighting, sound, and connectivity. It’s also helpful to plan interactions with employees—such as including live polls, questions, or dynamics that encourage engagement.
In this way, live streaming becomes more than just a broadcast and turns into a shared experience.
Live streaming is much more than a trend: it’s a strategic tool that, when used properly, transforms the way companies communicate with their teams.
Therefore, if your organization is looking to innovate its internal communication strategy, this format offers multiple benefits, from boosting engagement to fostering stronger connections.
If you’re looking to innovate your internal communication by implementing the live streaming format, give us a call so we can start building your project together. Let’s schedule a meeting!
Frequently asked questions
What is live streaming applied to internal communication?
It is the real-time broadcast of corporate content designed to create closeness, interaction, and authenticity between the company and its employees.
What are the main benefits of live streaming for companies?
It boosts participation, shows real faces, is flexible, works across generations, and helps build a better workplace climate by involving everyone in its production.
What types of content can be broadcast through live streaming?
Annual results, project launches, training sessions, leader interviews, and live Q&A sessions with employees.
What technical aspects should be considered for a live stream?
Lighting, sound, connectivity, and planning interaction with employees are essential to turn the broadcast into a shared experience.
How can live streaming be integrated into the internal communication strategy?
It should align with communication goals and be combined with other channels such as newsletters, intranet, or in-person meetings to maximize its impact.
What types of companies tend to adopt this format more easily?
Organizations with open or informal cultures, such as tech or retail, often embrace it quickly. In more formal industries, like energy or finance, careful planning is needed.
Why is live streaming considered a strategic tool and not just a trend?
Because it strengthens culture, builds engagement, and adapts to multiple needs. When implemented effectively, it transforms how companies communicate with their teams.
