Artificial intelligence challenges internal communication teams to find new ways to deliver effective and strategic messages. One of the most innovative proposals is the creation of AI influencers for your internal communication, offering a fresh and impactful approach for your internal audience.
How to use AI strategically in your communication
The growth of artificial intelligence is undeniable and moving at a dizzying pace. We can see it both in personal use and across companies. New developments emerge almost daily, making it difficult to keep up with the speed of innovation. In this scenario, certain uses and tools are becoming an inseparable part of professional activities. According to statistics published on the IEBS website:
77% of companies are already using or exploring artificial intelligence for their operations, and 60% of employees use AI tools in their daily work.
A growing trend
Internal and corporate communication areas are naturally adopting these solutions. However, the key question is how to apply strategic criteria beyond the technological novelty. In other words, what really matters is not the tool itself, but the ability to connect with the internal audience and deliver powerful messages.
AI influencers for your internal communication
What’s happening with AI in internal communication areas
Right now, we can identify two possible working models for internal communication teams:
1. IC departments that work with external agencies and vendors
2. IC departments that operate entirely in-house
Today, organizations are choosing between these two models. The decision depends on factors like cost optimization, response needs, desired quality, and company philosophy.
Whichever format you choose, artificial intelligence always presents challenges. There’s a wide range of applications available for communication teams, such as:
- Text generation
- Image creation
- Video production
- Voice and audio conversion
- Graphic and visual design
The challenge is that teams often feel overwhelmed when deciding which tools to use and how to get the most out of them.
Artificial intelligence and concrete applications for corporate communication
The first thing we need to recognize is that AI is still in an experimental phase. In fact, it will likely stay that way for quite some time. Therefore, it’s important to experiment in order to find the most suitable solutions. At every step, communication strategy—not the latest tech—should be your guiding principle.
In this article, we’ll focus on AI-generated videos, specifically on creating one or more internal influencers using AI. The idea is to “theme” each character so that each one delivers specific messages based on their profile. In this way, they act as a team of virtual experts that the internal audience can recognize and associate with certain topics.
Video with virtual characters created by Oxean
Steps to build a team of AI-generated influencers
Although we are in a constant state of change, and AI is forcing us to relearn how we work, some principles remain the same: we still need high-quality communication that makes an impact. That’s why it’s helpful to follow a strong creative process supported by AI. Here are the recommended steps:
Create the characters
Use image generators like ChatGPT, Midjourney, Stable Diffusion, or many other tools. Focus on the style of character you want and the “personality” each one should have. Think of it like casting presenters, but using artificial intelligence.
Develop the scripts
At this stage, it’s time to give the characters content. Assign each one a role and a communication style. For example, you might create a character for each department or for each type of message you need to share. From there, you can write the scripts for each one.
Add voice and animation
Once the characters and scripts are ready, use tools like Heygen, Hedra or Veo3, to bring them to life—adding animation and matching voice to the text.
Edit the videos
It’s a good idea to use editing software such as CapCut, Adobe Premiere, or whichever tool is most convenient to compile the videos and include whatever is needed: subtitles, background music, intro and outro slides, video graphics, etc.
Schedule the videos in your communication plan
Although these videos can be used for specific campaigns, it’s better to plan them out annually. This helps the internal audience become familiar with the characters, understand their role, and see them as part of the regular communication flow.
Video with virtual characters created by Oxean
Communicate with AI, but think about people
Artificial intelligence requires careful consideration. First, ethical AI use must always be a priority. This means avoiding misuse, such as manipulating confidential information or using employee images without proper consent.
Second, AI should be implemented with people at the center. From internal communication teams, we should aim to use AI to enrich messaging and create more meaningful connections with our audiences.
Having a team of AI-generated internal influencers adds interest and impact. At the same time, it can be complemented with face-to-face synchronous communication, which adds value and a human touch to the message.
