Having an internal communication agency in LATAM is now a key strategic decision for any company seeking to strengthen its organizational culture and create authentic connections with its teams.
In this article, we will explore why it is essential for your agency to understand the cultural particularities of each country, how this impacts business outcomes, and why Oxean can be the ideal partner to support you.
Why is an IC strategy necessary?
84% of leaders acknowledge that prioritizing well-being and human sustainability is essential to their organizations’ success. However, only 43% believe their company is very or fully prepared to manage it, according to Deloitte’s Global Human Capital Trends report.
This data reveals a concrete opportunity for companies to adopt a comprehensive view of internal communication. Implementing a well-defined strategy allows for articulating messages, practices, and plans aligned with team needs, which leads to improved workplace climate and organizational performance.
At Oxean, as a regional internal communication agency, we develop, implement, and manage IC strategies, thoroughly understanding the cultural, social, and business particularities of each market.
Oxean's trajectory and current presence in Latin America
With over 20 years of experience, Oxean has supported companies from various sectors in their internal communication challenges in countries such as Argentina, México, Chile, Perú, Colombia y Uruguay, among others.
We know that organizational culture in Latin America has unique characteristics. These include the importance of social values, emotionality in the work environment, and the need to build authentic relationships between people.
That is why we design communication strategies that respect local codes while maintaining consistency with the employer brand identity.
Benefits of hiring a regional internal communication agency
Effective cultural adaptation
Messages are not only translated but interpreted and adapted to local contexts, achieving greater identification with internal audiences.
Faster implementation
Thanks to deep regional knowledge, campaign response and execution times are shortened.
Increased engagement
People see themselves reflected in the messages, which strengthens their connection with the company.
Comprehensive regional support
Allows for the coordination of simultaneous or tailored actions, depending on each country’s needs.
Close support
Shared language, time zone, and cultural proximity facilitate smooth collaboration.
In fact, according to Gallagher’s 2024 State of the Sector report, organizations that develop internal communication strategies adapted to their regional contexts achieve up to a 22% improvement in employee engagement and alignment with business goals.
How we work with our clients in LATAM at Oxean
At Oxean, we implement a collaborative methodology with dedicated teams that combines diagnosis, design, and execution adapted to each market:
- We conduct cultural and internal climate diagnostics in each country.
- We design regional internal communication plans with flexible campaigns that include both cross-cutting and local messages.
- We train leaders and internal stakeholders, as they are key to mobilizing messages.
- We support change management and cultural strengthening in different contexts.
- We measure local and regional results and impacts to adjust and scale actions.
internal communication agency in LATAM
This model allows us to offer comprehensive solutions to companies operating in various Latin American countries or looking to professionalize their internal communication in specific markets.
Common challenges when communicating in Latin America
Although Latin America shares certain values, each country has its own particularities. Some common challenges we address include:
- Varying levels of digitalization and access to internal channels.
- Diversity in language, customs, and communication styles.
- Handling sensitive situations with awareness of the social context.
- Cultural differences and leadership styles between countries.
However, by working with a regional-experienced internal communication agency, it is possible to anticipate these challenges and design effective strategies that truly connect with people.
Concrete cases and regional experiences
At Oxean, we collaborate with companies in sectors such as consumer goods, telecommunications, energy, logistics, fintech, and technology, developing solutions tailored to each country:
- In Mexico, we worked on cultural change and workplace well-being campaigns that reflected local customs and dynamics.
- In Chile, we designed internal communication plans for operational and administrative teams, adapted to their digital realities.
- In Argentina, we implemented active listening initiatives and diversity and inclusion campaigns aligned with each market’s social agenda.
Each experience confirms that it is not just about translating messages but interpreting contexts, ways of relating, and people’s expectations.
Having a regional internal communication agency in LATAM allows organizations to design culturally relevant, agile, and effective strategies. This directly impacts employee engagement, the company’s internal reputation, and business outcomes.
Frequently Asked Questions
Why does working with a regional agency improve internal communication results in companies with a presence in LATAM?
Because an internal communication agency in LATAM understands the cultural and social realities of each country, allowing it to design messages that emotionally connect with teams and create real business impact.
What sets Oxean apart in Latin America compared to other regional internal communication agencies?
Oxean combines 20 years of experience in different countries with a flexible, local methodology. This enables us to create effective solutions that respect cultural codes without losing global consistency.
How is an internal communication strategy adapted to the cultural context of countries like Mexico or Chile?
It all starts with a deep analysis of the work environment, social values, and communication styles. This way, we create campaigns that resonate in each country without falling into generalizations.
What role does cultural diagnosis play before implementing a regional internal communication plan?
Cultural diagnosis is key to understanding internal perceptions, needs, and barriers. It helps us design more accurate and relevant strategies for each market.
What concrete benefits can my company gain by improving its organizational culture with external support?
Greater engagement, a better work environment, and a team aligned with business goals. All of this directly impacts productivity and internal reputation.
What is the advantage of having comprehensive regional support for corporate communication?
Regional support ensures agility, consistency, and adaptation. With dedicated teams in LATAM, we can act quickly and with local knowledge.
How does employee engagement improve by applying internal communication strategies adapted to each country?
People feel heard and represented. This strengthens their sense of belonging and significantly increases their commitment to the company.
What does the close support offered by a regional agency like Oxean consist of?
We’re involved from diagnosis to implementation and measurement. Being in the same time zone and speaking the same language allows for smooth and constant collaboration.
What common challenges does internal communication face in companies operating in Latin America?
Some of the most frequent are cultural differences, varying levels of digitalization, and the need to adapt messages without losing brand identity.
Which industries benefit most from hiring an internal communication agency in LATAM?
Sectors like consumer goods, technology, energy, fintech, and logistics, which operate in multiple countries and need consistency without losing local personalization.
Why is campaign personalization key in internal communication in LATAM?
Because what motivates a team in Peru may not be the same in Colombia. Personalizing messages improves understanding, emotional connection, and overall impact.
