Internal communication videos powered by AI are transforming the way companies connect with their teams. For instance, on social media we increasingly see videos created with AI tools.
Beyond the constant launch of new programs, the most important thing is to have a clear communication goal. That way, it’s possible to create AI videos that are truly strategic for your company’s internal communications. In this article, we explore the possibilities and analyze real-world applications.
Tech launches that never stop
The impact of AI on audiovisual production
As an interesting fact, we can mention that the AI Film Festival by Runway
received 6,000 short films in its 2025 edition. Back in 2023, it had received only 300. This shows the constant growth of AI use in film creation.
Speed of innovation in artificial intelligence
However, we know that more innovations are on the way. And that can feel overwhelming.
- How do you create videos with artificial intelligence when a new tool comes out every week?
- How do you choose the right platform for your internal videos?
These are questions we all ask ourselves—especially communicators and those in charge of internal communication areas. Here, two key factors come into play: communication strategy and sound judgment.
What types of videos can be created with artificial intelligence?
The first thing to keep in mind is that AI video creation tools are very versatile. However, we need to understand them for what they are: tools. That means their effectiveness depends on how and why we use them. While it’s possible to create all kinds of videos, we must ensure that the content makes sense.
Thinking strategically in internal communication
For internal communication, it’s best to create short, creative videos that leave a strong impression, using production resources that would otherwise be too expensive to fund.
Recommended formats for internal communication
In this context, it’s a good idea to create videos that:
Are short and creative for internal campaigns
Make an impact with accessible production resources
Present internal campaigns with wide reach
Use AI-generated characters to introduce topics
Combine human presenters for a more personal touch
Create “WOW” moments at internal events or celebrations
What steps should you follow to create videos with artificial intelligence?
Define the objective: the starting point is always knowing exactly what you want to achieve.
Develop the idea: use tools like ChatGPT or Gemini to brainstorm and conceptualize.
Create images/storyboards: use generators such as Adobe Firefly, Canva Magic Media, Midjourney, or ChatGPT-4o.
Animate: use tools like Veo2, Veo3, Kling, Runway, or InVideo.
Generate AI voice (optional): tools like ElevenLabs, Murf, Resemble, or Speechify allow you to create synthetic voices.
Can you create AI voices for your videos?
Yes, absolutely. There are many voice-generation programs. Some of the most popular include ElevenLabs, Murf, Resemble, and Speechify, among many others.
And what kind of results do these voice-generation apps deliver?
It really depends on your needs. If your goal is to generate voices that sound 100% natural, that can still be a challenge.
In English, the technology is more advanced.
In other languages, results are improving and often acceptable.
Audiences are getting used to these voices, even if some still don’t sound fully natural.
How do you finalize a video created with artificial intelligence?
The final assembly of a video created with AI can be done in several ways. Here too, it depends on the communication objective.
Final editing tools
The use of traditional editing programs is still very common. Why? It’s simple: they offer a high level of control over editing rhythm, transitions, effects, and music. Programs like CapCut or Filmora are among the most widely used, whether on mobile or desktop.
When should you use direct export?
In some cases, your video can be exported directly from the AI program you’re working with. This works well when no elaborate post-production is required.
How do you integrate AI videos with internal communication campaigns?
Here comes the most important part: making sure these videos integrate seamlessly into your internal communication campaign or strategy.
Strategic planning from the start
This doesn’t happen magically. On the contrary, it must be planned from the beginning, at least in broad strokes. For example, if you’re running a campaign to promote your company’s annual workplace climate survey, you can use AI videos to depict problematic scenarios or conflicts—without exposing real people. AI-generated characters can portray these situations.
Visual and brand consistency
Of course, brand image and campaign design need to be fully aligned.
We must aim for a professional-grade communication style, visually aligned with the internal communication campaign’s message and design.
Putting people at the center
Above all, we must remember to implement artificial intelligence in a way that keeps people at the center.
Internal communication videos with AI
Artificial intelligence challenges us at every step. Without a doubt, video creation is evolving. But what shouldn’t change is our strategic thinking—so we can get the most out of these new tools.
