In an increasingly connected and demanding business environment, the best internal communication platforms are becoming strategic tools to strengthen both human resources (HR) management and the reinforcement of organizational culture.
By integrating features that foster collaboration, engagement, and the employee experience, these digital solutions enable internal communication and people teams to work in a coordinated way to maximize their impact on the organization.
What are internal communication platforms for?
Global companies face the challenge of keeping their teams connected, especially in hybrid or remote environments.
According to a study by the Project Management Institute,
86% of employees and managers state that ineffective communication is the main cause of project failure.
In this sense, internal communication platforms facilitate this process by enabling real-time information sharing, two-way interaction, and integration with talent management tools.
Benefits of internal communication platforms for HR
Over time, the best internal communication platforms have evolved to include features that directly benefit people teams, allowing for more efficient talent management and a better employee experience.
Among the main benefits are:
Better employee experience (EX)
Tools such as Microsoft Viva Engage, Beekeeper and People Force offer interactive spaces that foster employee connection, strengthen organizational culture, and create a sense of belonging.
According to Gallup,
only 23% of employees worldwide and 33% in the U.S. fall into the “engaged” category. This is directly related to increased absenteeism and decreased productivity.
Digital onboarding and continuous learning
Automating the onboarding process for new employees, as well as having learning resources available on the platform, facilitates talent integration and development.
Surveys and workplace climate measurement
These platforms allow the collection of key data on employee satisfaction and engagement through surveys, interaction analysis, and real-time feedback tools.
Recognition and motivation
Recognition modules make it possible to highlight achievements, celebrate key milestones, and build an organizational culture based on appreciation and continuous motivation.
Agile and segmented communication
These platforms make it possible to distribute key messages in a segmented manner, which improves understanding of internal policies and alignment with the company’s strategic objectives.
Today, with hybrid work and decentralized structures becoming more common, mastering these skills has become essential.
Microsoft Viva Engage: a standout case
Among internal communication platforms, Microsoft Viva Engage is a clear example of how technology can enhance collaboration between internal communication and HR.
While its core remains interaction and engagement, its integration with the Microsoft ecosystem allows for employee well-being management, continuous learning, and key data analysis for strategic decision-making.
Its main features include:
- Community spaces to encourage sharing and interaction.
- Integration with Microsoft Teams and SharePoint to enhance collaboration.
- Real-time sentiment and engagement analysis.
- Learning, well-being, and targeted communication modules.
Successful implementation: key steps
To get the most out of an internal communication platform, we suggest the following steps:
- Define clear objectives: identify what you want to achieve with the implementation (improve engagement, optimize onboarding, etc.)
- Choose the right platform: evaluate features, compatibility with other tools, and ease of use
- Involve HR and IC: work together to ensure effective integration
- Train employees: ensure employees understand and adopt the tool
- Measure results: use metrics such as engagement, participation, and productivity to evaluate the impact
Challenges and solutions in implementation
Although IC platforms offer multiple benefits, their implementation does come with challenges. Among them are:
Resistance to change
Some employees may be reluctant to adopt new tools. The key is training and clear communication about the benefits.
Information overload
To prevent employees from feeling overwhelmed, it’s essential to structure communication channels well and prioritize key information.
Integration with other tools
Choosing platforms that sync with the tools already used in the company makes adoption and efficient use easier.
The strategic value of communication
The best internal communication platforms not only improve HR management but also act as catalysts for a more connected and productive organizational culture. Thanks to their analytical and collaborative capabilities, these tools make it possible to align all levels of the organization around a common vision.
In this context, the real challenge for IC and HR is to work together to maximize the potential of these platforms, ensuring that communication becomes a strategic, people-centered pillar.
Internal communication platforms to empower HR
From Oxean, as a global agency specialized in internal communication, we help you identify, customize, and implement the best internal communication platform that aligns with your organization’s culture.
Need help getting started? We’re ready to schedule a meeting.
Frequently asked questions
Why are IC platforms a strategic opportunity for IC and HR?
Because they allow culture, communication, and people management to align within a single tool, generating real impact on engagement, workplace climate, and productivity.
How do I choose the best internal communication platform based on the size of my company?
You should evaluate the number of employees, organizational structure, and specific communication and people management needs. A small business is not the same as a multinational.
How does Microsoft Viva Engage integrate with other HR systems?
Microsoft Viva Engage easily connects with Microsoft Teams, SharePoint, and other tools in the Microsoft ecosystem, allowing for synchronized information and the automation of key HR processes.
What common mistakes should be avoided when implementing digital solutions for human resources?
Not involving employees from the beginning, not setting clear objectives, and overwhelming the platform with features without an adoption strategy are the most frequent mistakes.
What are the essential features of an internal communication platform for HR?
Surveys, segmented communication channels, recognition tools, learning resources, and workplace climate analytics are key features to empower HR through the platform.
How does a good internal communication strategy help reduce employee turnover?
It fosters a sense of belonging, improves goal clarity, and strengthens recognition, which increases employee retention and reduces talent loss.
What advantages does a customized internal communication solution offer over a standard one?
A customized solution adapts to your culture, processes, and language, improving adoption, impact, and alignment with your business’s strategic objectives.
Why is it essential to align HR and internal communication when implementing these tools?
Because working together leads to more coherent, people-centered strategies with greater impact on cultural and organizational transformation.
