Cross Internal Communication Services
Our services
We analyze the situation. Recognize the needs. Seize opportunities. Create a map. Optimize resources. We push the limits of possibilities.
We design and execute content, campaigns and activations that generate a sense of belonging and mobilize teams.
Organizational design, conversations, trainings and agile methodologies to promote cultural and digital transformation.
What is Cross Communication?
We are much more than Internal Communication Consultants.
We know how to make changes happen because our service and our commitment are from beginning to end
Consulting
Strategies
and Tactics
We analyze the situation. We recognize what is needed. We seize opportunities. We create a map. We optimize resources. We push the limits of possibilities. We co-create and accompany the internal communication strategy and planning, focusing on the needs of the business, leadership and Internal Communication representatives.
- Survey of business needs with internal communication and human recurse representatives.
- Digital employee survey.
- Strategic support focused on new trends and change management.
- Assembly of an Internal Communication advocacy committee.
- Identification of milestone dates, special days and projects.
- Annual planning and scheduling of activities. Calendar follow-up and proactivity.
- Strategic planning of campaigns and follow-up.
- Proposals for activations.
Comunication Agency
We design and produce content, campaigns and activations that generate a sense of belonging and mobilize teams and audiences.
We help develop strategic and systemic communication, nurturing culture and delivering powerful messages that transform behavior.
- Conceptualization, naming and branding of internal campaigns.
- Development of key visuals.
- Internal logo design.
- Creativity and digital innovations.
- Narrative development.
- Production and coordination of campaigns, graphic and digital material, podcasts, virtual events, gamification, merchandising, videos, training environments and content.
- External communication: digital marketing and press.
We design and produce content, campaigns and activations that generate a sense of belonging and mobilize teams and audiences.
We help develop strategic and systemic communication, nurturing culture and delivering powerful messages that transform behavior.
- Conceptualization, naming and branding of internal campaigns.
- Development of key visuals.
- Internal logo design.
- Creativity and digital innovations.
- Narrative development.
- Production and coordination of campaigns, graphic and digital material, podcasts, virtual events, gamification, merchandising, videos, training environments and content.
- External communication: digital marketing and press.
Agility & Change Management
Organizational design, conversations, training and agile methodologies to enhance cultural and digital transformation.
We facilitate conversations and provide training because we believe in the value of getting together and learning together.
- Technological culture, OKRs, Management 3.0.
- Agile methodologies like Scrum and Kanban.
- Design Thinking y Lean Startup
- Lean Change Management
- Workshops for leaders: remote team leadership, effective meetings, horizontal leadership.
- Communication workshops: strategic planning, writing, development of key messages, storytelling, public speaking, media training, effective presentations, social media.
- Key topics: diversity, inclusion and sustainability, employer branding, mergers, transformations, change management, productivity, among others.
Internal Communication Case Studies
We know how to make changes happen because our service and our commitment are from beginning to end.
Why is it important to have an
internal communication strategy?
internal communication strategy?
Every organization, whether big or small, must have an internal communication strategy and a long-term plan because it helps generate employee engagement while boosting productivity and improving teamwork. Despite this, 60% of companies lack a communication strategy.*
The vital role of communication should not be underestimated!
Why? Because it:
Why? Because it:
- Helps to transmit and consolidate the organizational culture.
- Facilitates change and transformation processes.
- Conveys the organization’s strategic objectives, achievements, and challenges.
- Allows each member to express themselves.
- Promotes participation at all levels.
- Creates a climate of trust and commitment.
- Improves external image and reputation.
- Increases talent attraction and retention.
Internal communication is an indispensable strategic element so that all members of the organization can enjoy a shared vision.
*Study conducted by international insurance broker Arthur J. Gallagher & Co.
Why our clients trust us
Valeria Abadi
ARCOR
Corporate Manager of Institutional Communication
Soledad Veiga
ARCOS DORADOS
Head of Corporate Internal Communications
Fernando Arango
McDONALD’S ARGENTINA
Manager of Corporate Communications
Top 3 most frequently asked questions about
internal communication
internal communication
As one of the five axioms of the Theory of Human Communication developed by Austrian psychologist Paul Watzlawick states “it is impossible not to communicate.” Everything is communicated and everyone communicates within a company. Therefore, internal communication is concerned with managing the relationships between the different internal stakeholders and influencing the way they perceive the organization.
Today we will answer some of the questions that are often asked when talking about internal communication.
When should an internal communication audit be carried out?
An internal communications assessment or audit may seem intimidating, but it is a great opportunity to learn what works and what can be improved. This information should be at the core of any program, campaign, or initiative that a company intends to launch.
“We strongly advise our clients to do one when they first hire us, before we begin doing any work. Moreover, ideally, one should be done every 2 or 3 years,” says Alberto Rafael, Managing Partner at Oxean.
What should be communicated and how?
The goal is to make employees feel like true insiders.
Not only do they need to know how their department has performed, but they also need to know how the company as a whole has performed and they need to understand how this will affect the company’s strategy in the future.
The best internal communication methods always involve the three C’s: be clear, concise, and compelling.
Why is it important to establish two-way conversations?
Employees need to feel that they are being heard. Often, internal communication is a one-way message like an email from the company’s CEO with instructions or a request for employees. However, for new ideas to gain acceptance and traction among employees, leadership needs to create opportunities for them to have their say.
An effective internal communication process is a conversation in which the organization asks employees for their feedback, takes their suggestions and constructive criticism into account, and then shows them how their input has influenced and shaped communications initiatives.
