Around 2300 attendees, spread over three days, from more than 21 countries participated in webinars, master classes, cases, and panels in what was the 7th Ibero-American Congress of Internal Communication, organized by ACACIA and Dialogus CI, of which Oxean was part and organizer along with other institutions.
Incredible reunion, all for reflection, input, and inspiration
We slowed down, took time to reflect, learn about trends, and nourish ourselves with stories of success and failure, spirit and purpose of what we lived on September 28 and 30. The 7th Ibero-American Congress of Internal Communication was a success, with the participation of 30 exhibitors.
A true Ibero-American party with over 2300 professionals from 21 countries participated in 18 hours of talks and round tables. The proposal was to challenge the limits of communication, leadership, and the mind and to overcome these limits with innovation and work.
It was a great pride for the entire Oxean Group team to have participated in this great Dialogus CI Internal Communication event. This year the organization was led by the Association of IC Consultants and Agencies of Argentina (ACACIA), of which we are part, and which every day gains new strength and reaches more people throughout the region.
We lived it from the inside
"As members of the Steering Committee and organizers of this event, we are more than happy with the results. It was awesome teamwork from ACACIA to perform the live transmission online and free of charge, covering the participation of thirty speakers and moderators from different countries: Mexico, Spain, Chile, Brazil, Ecuador, Peru, Uruguay, and Argentina",
Among the concepts touched that had the greatest impact were:
- Internal communication increasingly ceases to be a functional part of the people area to become a strategic area on its own for the correct operation and growth of the business.
- During the pandemic, IC leaders played a leading role in keeping all teams informed and cohesive.
- The boundaries of communication are no longer divided between internal and external communication; there is practically no distinction between them. The internal communication, culture, and branding of the brand/organization must work as one.
- The people who work for our organization demand coherence between what the company says and does.
- Storytelling within IC is vital, but it is more necessary than ever that the stories we tell are real and authentic.
Panels and participations
"I think it is essential that we, experts in providing internal communication services, participate in congresses with the importance of the Ibero-American Congress of Internal Communication. And in particular, I found the panel I moderated more than interesting: Mistakes and its fear as teachers: lessons for IC. The hidden error of IC is that we don't talk about it. We always talk or communicate what goes well, the strategies that worked, and the good experiences. But we never discuss "what is not spoken" and what we hide. Talking among colleagues about what we don't say provided a different level of depth to our professional analysis, which was extremely valuable",
On the other hand, Ingrid Astiz Jansen, Chief Innovation Officer of Oxean Group and Co-Founder of Wise Work, a company of our ecosystem, participated in the debate “Agile methodologies for a human approach to innovation.”
There, Ingrid explained how working on the innovation adoption curve can be an excellent ally for “communicators who, in general, have the mission of communicating a decision that other people have already made about what, how, and to whom it is communicated.”
If the objective of the communicators is to begin to have a role with participation in the strategy and be participants in the decision-making about what the cultural change is to sit at the innovation table, this suggestion was first to “put together teams and look for allies to identify the opportunities.”
Relive
If you participated, we invite you to relive the Congress. You can take great advantage of these three days of debates that will surely nurture you as a professional and enhance the comms area in your organization.
- Day 1
- Day 2
- Day 3
