In this article we propose to explore the triple revolution and how, from internal communication, we can lead effective responses for your company or organization.
What is the "Triple Revolution" about?
In recent times, information has been circulating about a trend defined as “the triple revolution, which is marked by accelerated changes in information, biosciences and organizational models.
Understanding the complexity in which organizations are inserted helps us to give clear answers to the challenges we face from internal communication.
Information revolution: beyond data overload
We live in the information age, where data overload is the new normal. The ability to discern the essential from the accessory becomes crucial.
In this context, adaptability becomes the key to business success.
According to an interview published in UNESCO with experts in Artificial Intelligence and Data, after the third industrial revolution triggered by the Internet and the mobile Internet, Artificial Intelligence (AI) technologies, associated with big data, are preparing a fourth revolution that will probably upset the global balance.
The path to data intelligence
Here, both data intelligence and message personalization come into play. Implementing CI platforms that use algorithms to understand the individual preferences of your employees can help deliver relevant and meaningful information. In this way, transparency is strengthened, and internal cohesion is consolidated around a flow of information that responds to the specific needs of each employee.
In addition, storytelling becomes a powerful tool for contextualizing complex information. Rather than simply presenting data, CI can create stories that highlight the importance of the information in employees’ daily lives, giving it greater meaning and relevance.
Revolución en biociencias: cuidado de la salud y bienestar
Revolution in biosciences: health care and wellness
The convergence of technology and biosciences is redefining health and wellness not only across societies but even in the workplace.
CI can lead the way in promoting wellness programs, ensuring that teams are informed about mental health initiatives, healthy lifestyle choices and available resources.
From awareness to support
From creating awareness campaigns to implementing support programs, CI has a critical role to play in banishing stigmas related to mental health and fostering an environment where employees feel supported and understood. Through newsletters, webinars and workshops, we can cultivate a culture that prioritizes self-care and health.
How can we in the IC respond to the changes that are taking place?
Organizational models are evolving toward flexibility and collaboration, driven by emerging technologies. Here again, IC plays a crucial role in facilitating the understanding and adoption of these changes.
Communication strategies that highlight the benefits of flexible work, promote virtual collaboration and keep teams connected are essential to ensure a smooth transition to the new organizational models.
IC can lead the implementation of collaborative tools, project management platforms and training programs that empower employees to work effectively in virtual environments. In addition, encouraging a culture of constant feedback and open communication helps strengthen the trust and effectiveness of geographically dispersed teams.
¿Cómo desde la CI podemos dar respuesta a los cambios que están sucediendo?
Personalization and segmentation
Tailoring messages to the individual needs of employees improves the relevance and effectiveness of internal communication. The use of data analytics can enable personalization on a large scale, ensuring that each employee receives information that is directly applicable to their role and context.
Innovative channels
Explore and adopt new communication tools, such as mobile apps and collaboration platforms, to keep employees connected and engaged.
Diversifying communication channels allows you to adapt to individual employee preferences, ensuring that key information effectively reaches all corners of the organization.
Open communication culture
Foster a culture where open communication is the norm, encouraging feedback and active participation in decision making.
Creating discussion forums, question and answer sessions, and regular surveys are effective tools to promote participation and transparency in internal communication.
Ongoing training
Offer training programs that empower teams to adapt to technological and organizational changes.
Ongoing training not only ensures that employees are up-to-date on necessary skills, but also builds confidence in their ability to embrace ongoing evolution.
As a global internal communications agency, we understand that IC is not only about informing, but also about leading the way in business transformation.
By embracing the triple revolution, we are ready to meet the challenges and capitalize on the opportunities of the future.
