How to choose the best internal communication platforms and channels for your company

Internal communication is constantly evolving, and more companies are seeking platforms that integrate all their needs in one place. In this article, we’ll show you how to select the ideal internal communication platforms and channels for your organization, optimizing connection and coordination among employees.

The importance of internal communication platforms in the digital age

Internal communication is essential in any modern organization. With digital transformation, internal communication platforms have become crucial for improving coordination and the flow of information among teams. It’s no longer just about emails or internal newsletters; it’s about creating spaces that foster collaboration, transparency, and efficiency.

plataformas de comunicación

The rise of collaborative tools has allowed companies to centralize information and strengthen relationships among employees, regardless of location. This is particularly relevant with the growth of remote work. Choosing the right platform is key to creating a more connected and productive work environment.

How integrative platforms are revolutionizing communication in companies

The shift towards platforms that integrate multiple functions is more than a trend—it’s a necessity for modern organizations.


Tools like Humand, Viva Engage, GoIntegro, and Monday.com not only enable instant messaging but also manage tasks and centralize key information.

Even sending newsletters through platforms like Salesforce, which allow personalized messaging based on employee profiles, is an ideal option for keeping teams informed and up to date.

These platforms not only connect teams but also create communities within the company, enhancing both productivity and the sense of belonging.

Connection at all organizational levels

Various studies have shown the link between the proper choice of internal communication tools and increased productivity, employee engagement, and well-being.

Plataformas colaborativas

McKinsey & Company, in its report The Social Economy, recently highlighted that companies with well-implemented internal communication tools can boost productivity by up to 25%. This improvement stems from better team coordination and reduced decision-making wait times.

Key factors for choosing the best internal communication platform

Each of these tools has its advantages, but the challenge lies in identifying which one best suits your organization’s needs.

Integrated platforms not only facilitate communication but also connect diverse departments, making the employee experience much smoother.

With so many options available, how do you select the best platform for your company? The answer lies in a thorough diagnosis of your team’s needs.

Some questions that can guide your choice are:

  • What is the size of your company?

  • Does your team prefer instant messaging or more formal communication environments?

  • What tools is your team already using that need to be integrated?

  • Is it necessary to integrate the platform with CRM or project management tools?

It’s crucial to consider that the ideal platform should align with your team’s workflows. For example, if your team already uses Slack for instant messaging or Trello for project management, the best choice might be a solution that integrates seamlessly with these tools. Platforms like Asana, which combine task management with internal communication, are also an attractive option.

Key tools to improve internal communication

To inspire your selection process, here are some of the most widely used platforms and tools:

Instant messaging and internal chats

    • Slack: Perfect for instant communication and creating specific channels.

    • Microsoft Teams: Ideal for companies already using the Microsoft ecosystem, with Viva Engage integration to strengthen employee connections.

Collaborative platforms

    • Trello: Excellent for project and team task management.

    • Monday.com: Flexible and useful for both project management and internal communication.

    • Humand and GoIntegro: Perfect for companies looking to connect employees on both personal and organizational levels.

Video conferencing

    • Zoom: Popular for its ease of use, ideal for meetings, webinars, and virtual events.

    • Google Meet: Integrated with Google, perfect for quick video conferences and accessible from any device.

    • Microsoft Teams: Provides a robust video conferencing platform, especially if your organization is already integrated with Microsoft 365.

Document management

    • SharePoint: Part of Microsoft 365, ideal for document management in companies.

    • Google Drive: Enables real-time collaboration on shared documents.

    • Dropbox: A versatile tool for file storage and collaboration.

Companies that implement integrated platforms, like the ones mentioned, enable better alignment between organizational and personal goals, which increases job satisfaction.

integración de herramientas

Integrated internal communication platforms

The key lies in integration and planning

The success of an internal communication platform depends not only on its functionality but also on its integration with the company’s existing processes. It’s essential to choose a tool that facilitates work and improves efficiency. Additionally, it’s crucial to plan how it will be used, what information will be disseminated, and to establish an implementation timeline.

las mejores plataformas y canales de comunicación interna

Successful Implementation: Planning and Effective Communication

Companies that adopt integrated platforms achieve better alignment between organizational and individual goals, which increases job satisfaction. Keep in mind that tools are not a solution in themselves; a solid plan is essential to maximize their benefits.

With the right internal communication platforms, your organization can create a connected, productive, and collaborative environment. At Oxean, we help you select the best tool for your company and design an effective implementation plan that boosts your teams’ productivity.

Contact us now and schedule a meeting to discover how to transform communication within your company!

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Frequently Asked Questions

  1. How do I choose the best internal communication platform for my company?
    The choice depends on your company’s size, current tools, and the specific needs of your team. A thorough assessment can help you make the best decision.

  2. What are the most recommended internal communication platforms?
    Some of the top platforms include Slack, Microsoft Teams, Trello, Monday.com, and Zoom, depending on the company’s needs.

  3. Why is it important to integrate an internal communication platform?
    A well-integrated platform enhances collaboration, decision-making, and productivity by connecting employees at all levels.

  4. How do segmentation and storytelling combine in internal communication?
    By tailoring stories to the interests and needs of each segment, the relevance and impact of messages are improved.

  5. How does internal communication affect productivity?
    Studies show that companies with well-implemented internal communication tools can increase productivity by up to 25%.

  6. What factors should I consider when implementing a new internal communication platform?
    It’s important to consider ease of integration with existing tools, the platform’s adaptability to workflows, and its ability to enhance communication and collaboration.