Intelligent digital diagnostics for improving internal communication.
The digital input of information, instant metrics, and permanent changes allow for more dynamic diagnostics to boost and enhance your company’s IC. We tell you how Oxean approaches dynamic diagnostics in internal communication.
Diagnostics for continuous improvement
Due to digital transformation, hybrid work methods, and accelerated change, internal communication has become one of the most important areas for companies.
The need to keep employees informed and engaged in a changing and increasingly competitive environment has led organizations to seek new ways to measure and evaluate their internal communication.
Based on this new context, a growing trend (and necessity) is crafting more dynamic internal communication diagnostics based on digital tools and metrics
Applying new trends
Digital Intelligence applied to CI allows for obtaining real-time information on the effectiveness of internal communication. These tools enable companies to monitor and analyze the impact of internal communication actions as they go, allowing them to adjust and improve their communication strategies based on the results.
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In addition, these tools also make it possible to measure the level of employees’ participation and commitment, which is essential for maintaining a solid corporate culture.
Unlike a few years ago, when diagnostics took several months, with a certain complexity in the execution, collection, and processing of data, today, this process is a great instrument for continuous improvement.
How to obtain data?
Nowadays, numerous tools allow you to obtain metrics for intelligent diagnostics. Some of the most important are the following:
- Digital surveys: digital surveys are an effective way to collect information from all collaborators or segment by areas. They can be customized and automated to ensure greater efficiency in their implementation. With the data obtained, you can analyze job satisfaction, perception of organizational climate, commitment, and employees’ motivation.
- Intranet / internal website analytics: allows you to analyze the traffic and behavior of employees on a website or an internal communication platform. This tool provides valuable information on platform usage, most consumed content, interaction, etc.
- Internal corporate social networks: allow communication and information exchange among an organization’s employees. These networks can be used to share news, events, achievements, and information relevant to the teams. Metrics are usually similar to the analytics of any social network.
- Internal management and communication platforms: these platforms can include features such as project management, real-time communication, collaboration, and process automation. These tools can be essential sources of information for diagnostics.
Benefits of intelligent diagnostics
Replacing traditional diagnostics with dynamic diagnostics in internal communication has several benefits. Some of them are:
- Faster and more efficient: Digital tools enable real-time data collection, meaning the company can make informed decisions in today's context, where organizations and their areas have permanent changes, and it is necessary to make agile decisions.
- Greater quantity and variety of data: By using digital tools to diagnose internal communication, a greater amount and variety of data is obtained, allowing a complete evaluation of the communication strategy.
- More objective and accurate assessment: The company can identify and correct weaknesses in its communication strategy more accurately since there is no data manipulation.
- Saving time and resources: Using digital metrics reduces the need for face-to-face surveys and interviews, saving the company time and resources.
- Improved employee satisfaction: When identifying and correcting internal communication weaknesses, employee satisfaction improves since effective and efficient internal communication can enhance company members' collaboration, motivation, and work environment.
- Improved company competitiveness: Effective internal communication is critical to the success of any business. By developing dynamic diagnostics, weaknesses in the communication strategy, when identified and corrected, improve the company's competitiveness and ensure its long-term success.
