It was the social network that exploded in popularity during the pandemic. Its content is so addictive that even the timidest dare to generate it.
In this article, we tell you why the TikTok style is key for your internal communication strategy.

Exponential growth

TikTok took less than three years to reach 800 million monthly active users worldwide (Datareportal, 2020), while Instagram took twice as long.

This social network launched five years ago is now the ninth most popular. It is even ahead of more famous media such as LinkedIn, Twitter, Pinterest, and Snapchat.

TikTok’s mission is “to capture and deliver creativity, knowledge, and life’s most precious moments, directly from your cell phone. TikTok empowers everyone to be creators and encourages users to share their passion and express themselves through their videos.”

How about bringing that passion to each of our contributors when sharing content?

The TikTok style

The statistics are astounding: 1 billion videos are watched per day on TikTok. There must be something good about it, right?

According to the 2019 Global Web Index, 41% of TikTok users are between 16 and 24 years old. It had real success in reaching young people around the world.

However, the latest statistics highlight that the number of adults on the app during the pandemic grew considerably. Amid the coronavirus quarantine, grown-ups discovered this phenomenon during confinement. While the use of all social networks grew during the isolation stage, TikTok, which was already booming before the pandemic, boosted way more than other platforms. For example, in March 2020, the app had 65 million global downloads.

TikTok at Internal Communication?

Fuente: The New York Times

Oxean invites you to consider the reasons for the popularity of this social network and what you can learn from it to generate interest within your company.

We know that internal communication currently poses immense challenges due to workday situations:

Hence, it is becoming increasingly imperative that your internal communication strategy seeks alternatives, of course, aligned with the organizational culture, but with a style that allows you to capture the interest, especially of younger people.


The relaxed, attractive, and dynamic TikTok style can be a great alternative for leaders, managers, and even area directors to communicate news within their sector. Or even for the people who make up the teams to get themselves known.

Dare to live the TikTok style in your company!

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