While there may be similarities in the communication needs, according to the DNA of each organization or sector, there will always be different challenges
Tailor made IC
Every organization requires a tailor-made internal communication strategy according to its needs and particularities.
Retail, energy, finance, and technology, among many others, constitute the different industries of which companies are part.
The organizational composition of a company usually varies according to the industry, especially in reference to the characteristics of the teams and the people that make them up.
In the case of retail, for example, it is necessary to consider those collaborators who are at points of sale and how we will reach them so that the messages we disseminate among these groups will be in time and form.
A whole different case would be the oil or mining industry, which includes many employees working in extraction, usually in isolated locations with no connectivity.
These opposite cases display just two possible realities to consider. We know there are many, many more. The challenge is to comprehend them.
Knowing our audience
For each type of industry or activity, it is necessary to define the context and conditions that allow us to determine some general parameters:
- Working hours.
- Connectivity.
- Through which channels do teams usually communicate (Whatsapp, intranet, cell phone, etc.)?
- What are the formats that would best suit their profile?
These data will provide valuable information to define the broader aspects of the strategy and the implementation of specific actions.
However, after gathering all these elements, we must further understand the values of the people and the organization’s culture to know them better and act accordingly.
Globalized internal communication
The agenda of international organizations have very particular characteristics. These organizations or companies have offices distributed in different countries. Thus, we need to apprehend the challenges that this reality implies.
A successful internal communication strategy considers target countries, schedules, languages, and the differences among cultures and customs.
In many cases, internal communication campaigns and actions should be thought of regionally or globally, carrying out a diagnosis requiring interviewing audiences in several geographies.
When organizations cross borders, internal communication must become global.
People at the center
Once we understand the context and deeply understand the organizational culture and the values that drive the company, it is time to focus on the heart of any organization: its people.
Internal communication generates closeness, allowing teams to find their way and reach their full potential from their essence: the DNA that identifies and connects them.
This vision must always be present in every internal communication action we implement.
At Oxean, we have extensive experience in internal communication strategies, actions, and campaigns for different types of organizations.
We know how to address the challenges posed by each project. Shall we team up?
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