Novo Nordisk challenged us to develop an awareness campaign for people living with type 2 diabetes. The objective was to promote a healthy lifestyle and carry out the corresponding doctor's consultations to adequately control this chronic disease.
Vermú Events + Good experiences y EPICAL, Oxean’s Spin Offs, were in charge of working as a team to launch “Today, Pres Play” (hoyponeplay.com.ar).
Involving employees: a necessary goal
Oxean’s interdisciplinary team drew up a proposal for cross, transversal communication, where internal and external communication coexisted in a campaign with great repercussion. The strategy, concept, visual key and implementation in Social Media were worked on.
In addition to raising awareness in the general community and patients with type 2 diabetes, one of the main targets of the campaign was collaborators.
Some of the inward actions were the branding of the offices, a launch event and challenges for employees. External communication pieces were also used in the internal communication plan, such as interviews with referents for a series of podcasts with health leaders, videos, and patient testimonials.
The results were shocking. During the 3 months of the campaign we managed to exceed 4 million unique people reached, which resulted in a coverage of 65%.