We accompanied the brand through an internal communication campaign to promote their celebration with its collaborators, playing soccer at the AFA's facilities.

The 35 years Cup: Celebrating as a team

As part of its purpose of generating the best experience for its collaborators, at the end of 2021, McDonald’s celebrated as a team its 35 years in our country through an internal sporting event: Copa 35.

Through an Internal Communication campaign, the company invited its collaborators to sign up to share a sports day where they competed and visited the AFA complex where the Argentine National Team trains.

The action included moments of relaxation such as lunch and closing with company leaders. They also enjoyed a special tour to see the facilities.

In AFA together

To achieve the objectives:

The communication campaign to invite the staff to participate included:

      • mailing with attached protocols.
      • Gif to send via WhatsApp.
      • Digital billboards.
      • TV commercial-style video (on all channels).

Meanwhile, the communication campaign for the 20 cups of the Crew raffle was published on:

      • Comunidad Cool ‘s Instagram channel.
      • Go to Mc.

A 360 Campaign for the Copa 35

We design a 360º Plan to devise the action and communicate it strategically.

Towards collaborators:



The campaign included relationship actions through PRs, influencers, and VIP guests.

Storytelling went from the coincidence of the ’86 championship and the year of opening the first store, the axis of well-being and family for which the company strives, and Brand advocacy reinforcing the employer brand on Linkedin.

This storytelling was accompanied by the hashtags #EnAFAJuntos, #McCopa35, #JugamosTodos.

Copa 35 was a milestone for McDonald's Argentina. Oxean Cross combined strategy and creativity to communicate with comprehensive support throughout the action.

Contact us to learn more about what we do!

(+54 11) 5365-7646