Discover how surveys, fundamental in the measurement of the work environment, find a new impulse thanks to today’s technologies. Make them indispensable tools for adjusting your internal communication strategies.

Heads or Tails vs. Real Data

In an increasingly interconnected and diverse business world, maintaining effective internal communication and a collaborative experience that drives employee satisfaction is a constant challenge.

Having accurate data, rather than relying on assumptions, is an imperative for strategic decision making. Especially in this current context.

Committed employees and culture at the center

Gallup’s latest State of the World’s Workplace report (2023) reveals that the majority of the world’s employees are silently resigning. Quiet resignation, along with low engagement, has a significant economic impact. A crucial takeaway from the report: 41% mentioned that improving engagement or culture would be the key to transforming their workplace into a great work environment.

In this context, satisfaction surveys emerge as a vital tool to understand the needs, expectations, thoughts and feelings of the teams.

The importance of collaborative satisfaction

Employee satisfaction has a direct impact not only on talent retention, but also on productivity and overall business performance. Survey data enables accurate strategic planning for internal communications, benefits, recognition, learning opportunities, fair treatment, and clarity of purpose.

Best practices in satisfaction surveys

Personalization and adaptability

  • Cultural and Linguistic Adaptation: agility is key in internal communication. Surveys must be adapted to the cultural and linguistic particularities of each region. Oxean can help you develop questionnaires that reflect the different realities of global teams, which promotes participation and authenticity in the responses.

Strategic frequency

  • Frequent, concise surveys: Instead of comprehensive annual surveys, consider implementing more frequent but concise surveys. This allows you to capture real-time trends and address issues before they escalate. Also, design surveys that are visually appealing and stimulating, increasing participation and the sincerity of responses.

Intelligent segmentation

  • Segment-specific data: segment the workforce by role, seniority or location to get detailed information on areas for improvement at different levels of the organization.

What to measure in surveys?

    • Working conditions
    • Work responsibilities
    • Work-life balance
    • Professional development opportunities
    • Employee recognition
    • Management behavior
    • Relationships with colleagues and supervisors
    • Employee engagement levels
    • Compensation and benefits
    • Overall company culture

Further analysis: unraveling value

Analysis of responses brings significant value to the process:

  • In-depth understanding: revealing problems, trends and patterns, enabling specific problems to be addressed and appropriate action to be taken.
  • Identification of trends: foresee emerging problems and changes in employee opinion, taking preventive or corrective measures in time.
  • Measuring results: evaluate the effectiveness of implemented strategies on employee satisfaction and engagement.
  • Prioritization of actions: identify critical areas of concern to prioritize actions and allocate resources strategically.

Modern survey tools at a click

New technologies have also reached surveys in the people area. Today, we have agile, attractive and intuitive tools for our employees to participate.        Jotform         Typeform         Survey Monkey

The value of continuous improvement

Data analytics is a driving force behind a continuous improvement cycle that bases decisions on concrete evidence. This fosters constant adaptation and evolution of an organization’s internal strategies.

Sharing results for transparency

An additional benefit of data analytics is its ability to share survey and analysis results with partners in a transparent manner. This demonstrates the organization’s commitment to active listening and continuous improvement.

Boosting internal communication and engagement

Satisfaction surveys are powerful tools that strengthen internal communication, enhance the collaborative experience, and reinforce organizational culture and engagement. These factors ultimately contribute to business success.

At Oxean, we are experts in the design, execution and analysis of surveys that contribute to your company's internal communication strategy.

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