#VeranoEnMc is an institutional communication campaign that has become a classic in the Argentine coastal resorts.
Every year people expect to live a different experience with the brand, sharing family-oriented moments.
Last summer actions reflected the brand’s strategic values, with sustainability being one of the core values. With this in mind, we organized a number of activities on the beach, such as family kite flying festivals and music shows..
The campaign included workshops on safe and healthy food and Red Cross First Aid, as well as memory games. Sports are always a part of #VeranoEnMc: sesoccer clinics were held under the direction of Fernando Cavenaghi and Evelina Cabrera. Over 1,500 people were registered to participate in both the Pinamar 10 K race and the family trek.
As an institutional communication agency, we saw one of the main objectives met: the impact on social and other media was very positive and broadened the scope of the action.
For Oxean, every #VeranoEnMc is an opportunity to turn McDonald’s Argentina’s institutional communication into an experience reaching an increasingly larger number of people.
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