Working in both internal and external communication of a company or organization involve being part of it, adding, sharing and feeling a bit of your own. That of course requires mutual trust, but also independence and autonomy to propose and execute decisions.
Pillars of work and cross-communication
This includes an evolution at the same time, which is what a partner requires (at Oxean Cross we like to think of our clients that way) of this size.
Joint internal communication
By having this work methodology, inevitably a very strong bond was created from the work and the personal, which is very important when developing a communication plan. This includes the participation of Oxean Cross as an agency but also as a consultant and strategic advisor.
In other words, it is not only about developing and producing pieces or campaigns (with all that that implies) but also about thinking and conceiving them.
“From the communications area, Oxean gives us continuous support in the creation of campaigns, presentations, and content for the brand’s social networks; as well as the design of communication strategies on different topics (product launches, social actions with the community, relationships with audiences, sustainability, etc.). The works are mainly focused on the external public (press, influencers, clients)” says Florencia Ludmila Santucho, head of Corporate Communications at Arcos Dorados.
Campaigns that made history
In these 20 years Oxean Cross has been growing, changing, adding people and evolving along with the client. This dynamic is undoubtedly an asset when it comes to building and sustaining this long-lasting relationship
“Regarding the campaigns, we can highlight the McDonald’s Summer in the framework of which Oxean Cross does the same, but we also act as coordinators of all the suppliers. We have been doing that 8 years ago, and this last summer was the first that we executed remotely due to the pandemic. We also did many product launches, and we worked with audiovisual materials. The work methodology is very agile and you can see that: every February and March we put together plans and set objectives in a work that on our part is not only about listening but also about proposing, and on their part it is very open and receptive” , Román comments.
For Florencia Santucho “Hand in Hand to the World Cup”, McDonald’s 30 years in Argentina, the launch of the Signature by McDonald’s line, and the “Open Doors” and “Young Employment” programs are part of the notable work milestones of these 20 years together.
The awards or recognitions are an incentive to work together. That is why it is worth mentioning that the association between Arcos Dorados and Oxean Cross for the development of internal and external communication garnered several Eikon awards for communications for different campaigns.
“At the same time, we have developed presentations of our shares to be exhibited externally as well as internally towards the McDonald’s corporation,” adds Florencia Santucho.