0 1 - Brink’s: a communication plan for the office reopening

Returning to the offices often generates fear and confusion among employees. Therefore, anticipating and transmitting safety and hygiene measures should be a fundamental goal of any post-pandemic internal communications plan.

Foto caso 3 Brinks - Brink’s: a communication plan for the office reopening

Oxean is helping Brink’s to strengthen the bond with its workers in their return to the offices, through a communication campaign based on two pillars: inform and comfort.

Signage for offices and rooms, communication toolkits, videos, messages on the screens, among other actions and elements are planned.

The purpose is to provide more information about the new things they will find in the offices (such as alcohol dispensers, etc.) and self-care measures, to reinforce the importance of taking care of ourselves at work as well as to offer a heartwarming welcome.

1 1 - Brink’s: a communication plan for the office reopening

Comforting is poised to become a communicational goal as important as informing, as we advance towards the corporate “new normal”.

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