Discover the 5 key challenges that will define the internal communication landscape in 2024. From the integration of Artificial Intelligence to the empowerment of the Staff Augmentation model, get ready for a year full of innovation and growth.
What will 2024 hold for internal communication?
As we approach 2024, it is critical to recognize and address the emerging challenges that internal communication will face.
If Gallup’s latest State of the Global Workplace report is anything to go by, revealing that only 23% of respondents found their work meaningful and felt connected to their team, manager and employer, internal communication is increasingly taking center stage on the road to boosting engagement and productivity.
Let’s start breaking down the five key challenges that will shape the internal communication landscape in the coming months.
1) Integration of Artificial Intelligence (AI) in internal communication.
Artificial Intelligence became crucial this year. Some see it as vital, others are more cautious trying A/B testing and incremental steps.
In 2024, internal communication will follow this route to optimize processes, personalize messages and analyze data efficiently. Intelligent automation frees up time for strategic and creative tasks, taking IC to new heights.
The speed of adoption varies between organizations, which is an intriguing aspect of cultural change. It is not a matter of automatically or uncritically adopting this new technology; each organization must understand its culture and needs, incorporating AI in a harmonious way to improve its operations.
2) Synergy with learning areas
In a dynamic organizational culture, continuous learning is essential. The inclusion of senior talent reinforces this reality. Investing in training not only increases employee satisfaction and commitment, but also prepares companies for new challenges with competent and versatile teams.
Providing professional development opportunities fosters innovation and creativity, improving talent retention in a highly challenging environment.
Internal communication should connect with learning areas to promote skills acquisition. Close collaboration with learning teams generates synergies that add value and provide more development opportunities.
3) Staff Augmentation: strategic flexibility
In an ever-changing world of work, team flexibility is indispensable. IC can adopt the Staff Augmentation model, integrating external resources in a strategic way to address work peaks or specific projects.
This practice not only optimizes efficiency, but also brings a new perspective to internal communication.
We have designed a service focused on Staff Augmentation, Oxean In House, which allows our clients to outsource the process of recruiting, training and monitoring of external professionals, understanding the importance of incorporating this solution for day-to-day operations.
4) Updating cultural codes and languages
In the field of internal communication, adaptability is essential. For the year 2024, the updating of languages and cultural codes is essential, embracing different generations (Gen X, Millennials, Centennial) in the organizational environment.
Drawing inspiration from TikTok style and social media, CI can effectively connect with different generations by being agile in digital communication.
This allows it to resonate in a digital world, beyond generational differences, while promoting the active participation of people enhances creativity and authenticity in internal communication.
5) Making data-driven decisions
In a world focused on data analysis, informed decision making is essential, especially in the field of internal communications.
Using data to drive strategies allows organizations to identify effective messages and optimize their dissemination.
Diagnostics, surveys and measurement tools offer valuable insights into the perception and effectiveness of internal communication.
Internal social network analysis platforms and project management software reveal communication patterns and opinion leaders, fostering a proactive organizational culture that values feedback and continuous learning.