Year after year, we collaborate with our client, Arcos Dorados, in the launch of the Gran Día (Friday, November 13), a solidarity day in which all proceeds from the sale of Big Mac go to La Casa de Ronald McDonald and Fundación Sí.
It is a special occasion in which company employees come together to help those who need it most. Normally, the company organized a large launch event for the internal public, to tell the goal of the year and what was achieved in the previous edition.
In this context, we had to put aside the face-to-face option and organized a virtual event… which had more advantages than imagined.
“We were able to reach a lot more people”
The event consisted of a fake live, a simulated and prerecorded television program with company speakers, which included testimonies from La Casa Ronald and the Fundación Sí.
In a context that forced us to a virtual action, we ended up being benefited by the great impact it had on internal communication.