"Virtuality won’t take away our possibility of coming together”.
This is the mantra that we have adopted in Vermú, Oxean’s spin-off.
True to that motto, as Children’s Day approached, we did not sit by. We organized and executed a special plan for our client Oldelval: a different and 100% virtual “Children’s Day”.
The proposal included an exclusive website with activities for the youngest members of the family, interactive sections and a show by the Bigolates group, all under an umbrella concept linked to “Space”.
The action was launched with a communication campaign with its own aesthetic and different pieces for the Intranet, email and Yammer, a business social network.
The results reflected our hard work:
more than 80% of the employees visited the website and participated in the activities.
“Knowing that Oldelval’s collaborators have different possibilities and schedules – many of them work in pumping stations and do not have access to a computer – we came up with a personalized synchronous activity (the Bigolates show), combined with asynchronous activities on a website that was available for 10 days. We included recreational and educational activities, and the possibility for employees to upload photos of their children”, describes Agustina Cuffia.