In addition to the social media campaign #PiazzaEstáEnTuVida (Piazza is in your life), we added a radio spot and an SOP to be close to people through such an emblematic medium as the radio.
Piazza: a campaign with a presence on the radio
Searching for the sound branding of a brand is a creative process that includes taking into account the campaign’s concept but also the essence of the brand, its history, and its customers.
Bearing all this in mind is that we worked with Piazza, the only brand in the market that offers integrated faucets and sanitary ware, with more than 130 years of experience.
“Piazza is in your life” is a digital campaign developed by the brand, sought to have a presence on the radio employing a spot to enhance the message’s reach.
The starting line
The radio is a medium that still maintains unique magic from its similars. On the other hand, audio resources took boom and relevance with the emergence of podcasts and music platforms, which increased during the pandemic.
The objective was to be close,
Once the communication strategy was established, the work with Oxean Cross’ content and production team began.
The campaign was aired during November and December 2021 in primetime from 6 to 10 am on Radio Mitre, on FM 100 on Santiago del Moro’s program, on Aspen all day long and on Radio Urbana, on the program Metro y Medio, hosted by Sebastián Wainrach.
Campaña digital "Piazza está en tu vida"
Sound content created by Oxean Cross
Content development for sound media is an inseparable part of Oxean Cross’ experience, from podcasts for different uses (launches, training, etc.) to radio spots for mass media.