Piazza is a brand that has differentials that clearly identify it within the market. It has more than 130 years of uninterrupted trajectory and is the only one that offers faucets and sanitary ware in an integrated way.
Oxean Cross audiovisual production team worked together with Piazza’s marketing team on its digital media campaign.
La The essence of the proposal is explained in the central concept of the communication campaign: #PiazzaEstáEnTuVida
The objective of campaign:
To reflect those special moments that we as people live in every day in our homes. That is where Piazza products are present with their reliability and design.
Gonzalo Montemurro, Marketing Manager of Grupo Latyn, the company that manages the brand, explains the proposal to the consumers:
A production designed for digital media
In addition to having a presence on the website, the campaign focuses on Instagram and Facebook stories. That is, on digital channels where users connect with the brand and receive all of the proposals.
The pride of working with a leading brand
On the same day, video and photographic material were generated, with a mind to have a stock of images in both formats for the marketing actions planned for the coming months.