Oxean received an important award together with McDonald’s: a Lápiz de Oro of Public Relations, as producing agency of the case “Barrio 31”.
Through a jury Zoom meeting, Dossier organized the edition of the 2020 awards. The jury was made up of communication and PR professionals, and was chaired by Valeria Abadi, Manager of Institutional Communication and Marketing Services of Arcor and President of Dircoms. After the evaluation of the finalists, the winners of the 3 categories were chosen: Corporate PR, Brand PR and Social Causes.
McDonald’s and the agencies GRITO/TBWA and Alurralde Jasper + Asoc. obtained the Lápiz de Oro in the Corporate PR category with the case of the opening of a restaurant in Barrio 31 (Buenos Aires City), which was presented through a video Oxean made: